Branding is not an easy concept to grasp. It often confuses people and, most of the time, small business owners have no idea what the difference between branding and marketing is. Why would this be important for a company? Isn’t it the same goal?
Online trends tend to change at supersonic speed, and platforms that are popular today could be abandoned en masse tomorrow and disappear into oblivion. However, in recent years, some trends have provided some stability to companies and platforms. At Twelve12, we have seen our video production team in Orange County grow at a dizzying pace…
When it comes to branding there is no proven formula that works the same for every company; it depends on many factors and, if done well, it should be unique and successful no matter the size of the business. However, there are several companies out there that are willing to position themselves as a cheap…
When the world was taken hostage by the health crisis, some other changes came along with it. We couldn’t behave as usual; there were lockdowns, several companies closed their doors, children had to stay home and attend school remotely; et cetera. With all the restrictions in place, we were thrown on a 10-year-forward-leap regarding our…
One of the main issues when customers describe their online marketing is believing that buying online advertising space is as far as they should go. In some cases, they don’t even care who sees their advertising, as long as it is up and running and it gets them something back. Not even a purchase, for…
In recent weeks, voices expressing concern about the imminent recession that is expected to affect most countries have begun to make numerous business owners nervous. In many cases, companies have started planning cutbacks in different areas to navigate this problem. But is reducing certain activities of the company the best way to face this problem?
At Twelve12, we understand the importance of public relations for any company, and that even individuals need PR management once they reach a certain level of public recognition. Public relations firms are a great asset for your business that will prepare the ground for achieving the goals that you have set for your company. A…
As we have talked about in previous blogs, marketing and PR should work under the same guidelines with constant communication between both areas. Public Relations firms in Orange County, such as Twelve12, are in high demand for PR crisis handling, and we get some customers that are lost with bad reviews or comments. There is…
Most of the time, public relations and marketing are perceived by the public as part of the same process. It wasn’t that long ago, however, that most companies had separate management for each of those activities. Here we will discuss some of the aspects of marketing and public relations that many other PR companies in…
There are many ways to advertise your products and services, but a lot of people tend to make mistakes over and over again. These errors can result in very frustrating results for your business. Part of the job of advertising companies is to analyze your offer to direct your advertising efforts and budget effectively. At…
