How should a company determine the type of media that is the most appropriate option for them? Traditional T.V. ads are becoming somewhat obsolete in this modern digital world; cable and satellite T.V. are in a similar situation. With the streaming services available, TV ads are something that customers are just not willing to watch,…
Traditional marketing has, to a certain extent, been replaced by digital forms. Although the foundation of marketing remains the same, the way we work with companies and customers is so different, many of the former techniques are simply obsolete. All the top marketing firms in Orange County know that trying to sell a product or…
How the last couple of years has changed marketing! The amount we were supposed to advance in ten or fifteen years was thrown at us in a matter of weeks and months. We didn’t have any other choice but to embrace the changes and hope for the best. Although those changes can be challenging and…
Marketing goes beyond the advertising and the promotion of a company’s product. As we have discussed in previous articles, the scope of marketing goes from a simple business idea to the most complex marketing campaigns. However, not a lot of people think about marketing as a foundation for many areas, and not every marketing agency…
Whenever we have a client here at Twelve12 headquarters that is not sure why there’s a need to hire an internet marketing specialist, I tried to explain the main differences between people online and people offline. It is not a different type of human, but the online persona behaves differently than they usually do. The…
I am sure that you are familiar with the concept of “brand”. Most people can explain what a brand is and quote several of their favorite options. However, when we talk about “brand promise” it becomes a little more complicated. This concept is so important for a company that it should be very clear for…
We have already discussed (in past blogs) the best tools to promote a product video online. This has become much more evident during the health crisis that we have been experiencing, and in which we still do not see a clear pattern that indicates that our lives will return to what we previously recognized as…
Branding not only helps us to publicize a brand; it is also a great tool to raise the value of a company’s brand and turn it into its foundations for a source of future income. At Twelve12, we are aware of the importance of every step that you must take to building your brand, and…
Here at Twelve12, we value delivering impressive results to our clients. We go beyond the power of branding to provide your business with the traction that it deserves. As such, we utilize modern solutions to help you achieve desired outcomes fast and efficiently. With that in mind, we’re excited to announce that we’ve been recognized…
Online competition is getting harder by the second, with all the changes in the last two years, almost every company had to go online to avoid closing their doors. This might seem complicated and a potential problem, however, it also catapulted us at least ten years into the future of online business. It is up…
