One of the main issues when customers describe their online marketing is believing that buying online advertising space is as far as they should go. In some cases, they don’t even care who sees their advertising, as long as it is up and running and it gets them something back. Not even a purchase, for some small business owners; they just people visiting their landing page and think that that’s more than enough. But at Twelve12, we want to make sure that you are getting the very best results for your money, and with the help of our online marketing team in Orange County we want to make sure that you know exactly where you are situated at this moment.
There are 4 stages that you have to keep in mind at all times:
- when and how you reach a customer
- what you want your customer to do once you reach them (it doesn’t have to be a sale, you might want to increase your database or your audience on social media and actions such as those also count for a company)
- the conversion phase, which is where you get some results
- engagement, where customers become “loyal” to the brand and keep coming back.
In this whole process, it is not as simple as just shooting a nice-looking video and throwing it out there and waiting for people to engage with you. It takes a lot of analysis to outline where you are, where you want to go, and how are you going to get there.
It can be particularly difficult for older people to understand the power of online marketing, and this might be the main reason for underestimating social media as a powerful ally. It has certainly become extremely obvious over the last couple of years that “the internet” is not just a trend, that it is a tool that will stay for a long time, and that it took a health crisis with worldwide lockdowns for some people to get used to the idea of going online to do business.
A few days ago, a fairly young manager was telling me all about their efforts to implement a marketing team and, so far, he has a programmer, a designer, and two very eager business administrators that know nothing about how to run a marketing department – and even less about digital marketing. This has been going on for 3 months and they have achieved only a couple of ads on Facebook. Of course, this will be as far as they get – unless they find someone who:
- understands online marketing
- takes charge
- applies strategies, KPI analysis, an outline of the proper structure, resources and capabilities
- implements a sensible plan to acquire infrastructure as they grow
- personalizes the customer experience.
If you want to know more about how to up your game online, our online marketing team can help you, just give us a call today, at Twelve12 and we’ll be happy to help you with your digital marketing needs.