Is your business fueled by coffee or tea? These two drinks provide very different kinds of energy. Long-term and short-term strategic planning, in order to be successful, should be built on BOTH types, and your business should make the goal to find a marketing company in Orange County that knows the difference.
What do you look for when you decide to promote your company online? You may be looking to increase your brand awareness, maybe to dip your toes into the online environment and see how it works for your small business, or you may also be looking to increase your customer’s database. Ultimately you are looking…
Summer vacations are when we relax, enjoy the nice weather, and maybe take our mind off work for a bit. It’s healthy—even necessary for people to go through seasons of greater and lesser productivity. But if you’re using similar logic when thinking about the amount of effort you’re putting into your business, you may be…
Logos are the centerpiece of your brand identity. Looking out over the vast and varied landscape of logos, it seems almost impossible to navigate the endless options out there toward the one that will express your company best. This is why many people don’t think twice about going to a branding agency in Orange County…
Who doesn’t love a good movie or a great book? Many of us have childhood memories with our parents telling us a bedtime story and a lot of us have suffered watching the same movie over and over again with a child. Why is it that makes us want to be like the hero? Or…
Is it time for your company to make a change and step into the future? Are you constantly struggling to maintain a healthy cash flow? Your loyal customers are not that loyal anymore? Are your sales declining? Is it getting harder for you to attract new clients? If your answer to one or more of…
Some Eastern schools of thought maintain that the present and the future are the same—if we take this to heart, how should it affect our methods for developing a strategic plan for our business? Should businesses and Marketing Companies in Orange County Plan for what makes sense at the moment, or plan for some abstract…
What type of plant would you like your brand to be? A dandelion, whose seeds spread like wildfire, can sprout almost anywhere, take almost nothing to grow, and, likewise sprout, grow, and return to the earth before you know it? Or, would you like your company more closely to resemble a sequoia tree, who, from…
https://twelve12site.wpengine.com/blog/marketing/strategic-planning-gets-message-across/Full disclosure: there isn’t really a “secret sauce” or magic potion to make any marketing campaign successful. Sorry about that. What I can tell you about is a commonly overlooked aspect of brand identity that can have big implications for marketing strategy. When a business is looking for a marketing agency in Orange County, they…
In the art of communication, strategy is vitally important. Anyone who has heard someone tell a good story instinctively knows that what is being told is almost less important in the moment than when and how it’s told. Good stories delay, they have you wait there in your seat until the story teller is done…
