Understanding Your Business Environment

Knowledge is power: we all have heard this before. If you don’t know your business, your customers, or your competitors, your strategies will be ineffective and if for some unknown reason they work, it will probably be a coincidence. At Twelve12, we want to help you go through the whole process of understanding your internal and external business environment and guide you as your Marketing Agency in Orange County until you achieve exactly the results that you are seeking.

It is important to begin with a SWOT analysis if you haven’t done one yet. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. This analysis divides the whole environment in two, the internal environment of the company, and the external environment. You will find your weaknesses and strengths at the core of your business and the opportunities and threats are located outside your company.

So, once you learn about your own business, we need to move on and start learning everything about your competitors in the same way. Try to be as specific as you can when you are analyzing your competitors, as the more you know, the more prepared you will be to achieve your goals and stand out from other companies.

Learning about your competitors may seem an easy task, but it is hard work and there are a lot of research hours involved in this process. A good place to start is at their own stores, webpages, social media and any other public presence they might be using.

Trade fairs are great to learn details about a company because they are eager to share information with potential customers. There’s so much information that you can get at one of these events that you won’t be able to believe it, you can access information that they wouldn’t disclose otherwise and approach them from a supplier side and a customer side (not at the same time of course)

Using this information, you will be able to design better marketing strategies while you direct your efforts to strength your relationship with your current customers and stand out from your competitors at the same time.

A great option is to get help from a top Marketing Agency in Orange County, and find out innovative ways to reach your audience.

Call us today to find out more about all the options that we have at Twelve12 to get a deeper understanding of your clients and better alternatives for your marketing needs.

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