Championed for centuries as an example of divine expression in nature and art, the golden ratio has its skeptics as well. In the highly subjective world of design, can a mathematically specific ratio be credited with a greater power of attraction? We tend to think definitely, and Orange County branding agencies looking to add power…
Talking about fast moving consumer goods (FMCG) or consumer packaged goods (CPG) now that the online shopping has been growing so fast in the past few years, are the branding rules going to be the same? Or should we consider a different approach? Consider reading this piece from top to bottom before you design your…
As a branding agency in Orange County, Twelve12 has to make sure that our customers have a clear understanding of a branding strategy, especially when we have to deal with desperate situations where we need to choose between the awareness, the reputation, or the image of a brand.
Branding a business is not an easy task: it is stressful, it doesn’t come easy, and it is hard to maintain. Like any good thing in the world, it may cause you some headaches, but it is also one of the most rewarding and fun things that you can do for your company. Branding your…
Of all the grudging expenses for a business, marketing expenses have to be up there toward the top of the list. Businesses seeking a marketing company may be feeling this at the moment. How then should businesses feel about branding expenses? Are these two expenses even separate? To a degree, they should be.
The connection between teamwork, leadership and core values is a funny thing. If you’re looking for a branding agency in Los Angeles, your mind might not be on questions of leadership, teamwork, and core values, but we at Twelve12 are under the impression that there’s a powerful connection. It comes down to the link between…
What exactly do we mean when we talk about a brand? Whenever we refer to a brand, the meaning that we give it depends on the context of the conversation. We cannot just think about a definition and encase all the possible denotations. This is probably why so many people that don’t belong to the…
Not that long ago someone asked me what type of brand “they” (meaning his company) should develop; this question took me by surprise because I had no idea what this person meant. I asked him what did he mean by the type of brand, and he proceeded to give me a list of brand “types”…
There’s a concern among small local business owners. They keep looking around their neighborhoods and they notice that a lot of stores that have been around for years are disappearing all of a sudden. At Twelve12, we have seen a lot of concerned faces coming through our doors, and one of the main questions when…
Plant life shows possibly the clearest examples of adaptation. Based on where a tree or plant needs to live, you’ll be able to instantly see ways in which it’s grown to succeed with what it’s given. To get informed for your rebranding strategy, take a look at your surroundings—and maybe keep the tree planted right…
