Skip to content
Twelve12
Twelve12
Results Beyond Branding
  • Home
  • About
  • Services
  • Why Choose Us
  • Projects
  • Our Videos
  • Testimonials
  • Blog
  • Contact

CONTACT

Twelve12 © 2020All rights reserved.

Hey, we have more here!
Twelve12Twelve12
menu
  • Home
  • About
  • Services
  • Why Choose Us
  • Projects
  • Our Videos
  • Testimonials
  • Blog
  • Contact

The Importance of Brand Recognition.

December 18, 2017BrandingBy Twelve12

We have discussed in previous entries what a brand means, so if you are not familiar with the concept, it would be great to check out some of the other blogs we have posted on the topic to get familiarized with it. To highlight some of the aspects, we can say that a brand is like a vessel, like a container. It is not only a product, it is a promise and value, the company that delivers this product also shares part of the whole system that makes the product possible.

There are many aspects that are part of a brand recognition; it could be just one thing or it can be a combination of things, and all those combinations are just a part of what we do when we are doing branding in Los Angeles and Orange County. At Twelve12, we love sharing as much as we can with our readers, so, let’s review some of them.

  • The most common thing that comes to most peoples’ minds whenever they are asked about a brand is the logo. A logo is a visual feature that can be a stylish representation of the brand name or the company’s name. It can also be an animal, an abstract figure, or any other type of visual element. It can have one color or multiple colors.
  • The most obvious thing when we talk about a brand is the name that represents a business, a product or service and even a concept. Such as “Motorola” or “Pop Tarts”.
  • Some companies develop unique packages for their products and they become part of the brand, for example “Coca-Cola” or “Absolute Vodka”, so that we don’t need to read the name, it’s enough to see the bottle or even the silhouette of the bottle to know that we are looking at a Coca-Cola product.
  • Music or jingle, we all can recognize many brands just by listening to the beginning of a jingle or music.
  • Some brands have developed their brand recognition through a particular color; from jewelries to cigarettes, there are some colors that are a part of the brand’s identity.
  • A slogan – nothing works better than a catchy phrase, if you can make your customers relate to your slogan, you will be forever imbedded in their brains.

There are many other things that could be a distinctive part of a brand recognition, and during the 1980’s some brands used to send catalogs and people would eagerly wait for them to arrive in the mail; some food companies have their own specially designed flavors (e.g. KFC’s “11 secret herbs and spices”) and some others like the perfume industry have their focus on the sense of smell with designer’s unique aromas.

At Twelve12, we know that as marketing progresses, we will find many others that we can’t even imagine yet. Call us today and find out more about branding in Orange County and our Los Angeles branding agency. You will be surprised by all the options that we have for your business.

Brand Recognition
Related posts
Branding
Understanding a brand promise – and how to develop one
April 11, 2022
Reach
Important things to consider when building your brand
March 27, 2022
winning
Public Relations – essential for growth
February 14, 2022
Meeting
Branding Revolution – Are you Ready?
November 22, 2021
Your Branding Strategy – Important Things to Consider
September 26, 2021
Clutch header
Twelve12’s Versatility & Strengths Showcased on New Clutch Review
August 26, 2021

Branding

Marketing

Video Production

Internet Marketing

47 Peters Canyon, Irvine CA 92606

4695 Macarthur Ct, 11th Floor, Newport Beach, CA 92660

+1 (949) 288-6790
+1 (844) TWELVE12
+1 (844) 893-5831

[email protected]

Sitemap