Online Marketing Efforts

Over the years we’ve come across several websites that are less than up to date.  This doesn’t only fall in the category of complete waste of time, it is also a waste of resources for any company; it doesn’t matter if it is big or small, wasting resources means bad management.

Now, some owners wrongly believe that a professional website is a waste of time, that their main source for business is a physical location. Nothing is farther from the truth. Nowadays, with all the information at the tip of our fingers and as easy as just using a smartphone, it is imperative for companies to be able to be easily located through digital media and build up a solid and continuous growing network of customers.

But why is it so important to have a professional online presence even if your company relies mainly on face to face business? At twelve12 we strongly advise our customers to be very careful with their digital marketing efforts and how they present their companies in the online world. Think about it for a second: from a customer point of view, whenever you are planning to hire someone to do any type of job, and I literally mean any kind of job, you usually hire the most professional company (or person) with the best prices to do this job, that is if you can afford it. From a marketing point of view, the same principles apply and you need to understand that it is very common for customers to research for a company, product or services online, to inquire about them with friends, family and other customers before they decide to purchase anything. And we all know that the first impression is the one that lasts.

A few years ago a client approached us to evaluate his online promotion efforts. He was in the IT business and his website looked like a primitive website from the 90’s, yet he couldn’t seem to understand why his business wasn’t growing anymore, and it looked like he has been even loosing clients to others with less experience. Now, if you need an IT service, would you hire someone that doesn’t even seem to be able to update his own website?

At Twelve12 we have a wide range of options for your marketing efforts, and as one of the top digital marketing companies in Orange County, we focus our efforts that will not only make your company look good, you will also get the results that you are looking for and more. Give us a call and find out more about our products and services.

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