Public relations (PR) in a company are activities of vital importance for the constructive development of communication. Not only with customers but also with suppliers, distributors, and any group that may have an interest or that is directly or indirectly related to our business. At Twelve12, we want to share with you the tools that are considered the most important in PR marketing used by public relations firms in Orange County.
As I mentioned in the previous paragraph, public relations are not only focused on customers, but also on a large number of groups that are somehow involved with the company, in such a way that it is necessary to pay attention to all those voices that show interest in daily activities. Until a few decades ago, the most common was with customers, suppliers, and distributors; later, other groups began to emerge, such as those dedicated to animal rights, environmental protection, and human rights. Currently, interest groups that involve digital media are also included and, if your company launches some type of financial product such as an NFT or a game that involves decentralized finance, the specialists in this type of activity. Each one of them, as it happens between clients and products, requires specific activities to obtain the expected results of PR marketing.
Among the most important tools are publications; they can include both physical and digital materials and range from annual reports, press releases, and audiovisual material to specialized digital channels to maintain a dynamic communication with the group that we want to reach through this channel.
We also find lectures; in many cases, approaching the public through talks for people or groups, where they can ask direct questions and establish better communication channels while strengthening the image of the company.
Events and sponsorships, such as trade fairs, exhibitions, and sports and cultural events positively promote and strengthen the image of the company, its brands and products, and are of great help in catapulting new product launches.
Other actions may include paid news spaces, community activities, participation in fundraising and charity events and participation in digital spaces other than those already contemplated for company advertising.
If you want to know more about how Twelve12 contributes as part of the public relations firms in Orange County and how your company can benefit from it, give us a call today.