For some it has gone unnoticed, but are you aware of the exponential increase in the of videos in all digital media? It is absolutely incredible. Go back a few years in your memory: Facebook alone mainly consisted of sharing some lines of text, external links, and pictures. Currently, online videos constitute a big part of the content of our Facebook walls. Such is the impact that this particular network has on users, that some companies have chosen to prohibit the use of cell phones during work hours.
Did you know that online video marketing is one of the most effective tools for your company to raise your brand awareness, improve your brand’s image, reach your target audience, and ultimately improve your conversion rate? Yes, I believe that you already know this, and I am also sure that you are aware about how people enjoy sharing interesting and creative videos with their friends and family. What you might not be aware of is that some videos will receive more than 30% more views than others, even if they have really good content.