Important Aspects of Online Video

Did you know that online video marketing is one of the most effective tools for your company to raise your brand awareness, improve your brand’s image, reach your target audience, and ultimately improve your conversion rate? Yes, I believe that you already know this, and I am also sure that you are aware about how people enjoy sharing interesting and creative videos with their friends and family. What you might not be aware of is that some videos will receive more than 30% more views than others, even if they have really good content.

At Twelve12, we want to share some insight on the online video world with you. Let me tell you that as one of the top companies of Video production in Orange County, we have had the most interesting experiences with many of our clients; we have seen videos working in their favor and we have seen the importance of the client taking professional advice into consideration.

So here are some of the things that you must keep in mind when you decide to start planning your next online video.

There’s a myth that says that if your video length is above 10 minutes it will crash and burn before someone says “skip to the next video”. This might be true for some of the platforms, but not all of them. According to experts, videos within the range of 10 to 15 minutes are the most popular with YouTube, for example. Yet for Facebook, for example, videos between 30 seconds and not higher than 1 minute are the ones that get the most views.

Do you feel confused and afraid? Don’t worry, what you need to keep in mind is the place where you intend to show your video, and develop it according to the most watched lists and follow the trends on that specific channel. That little place where you can meet your brand with the media trend is where you want to go. This is what will bring you the most viewers. If you can manage to cover the expectations of your potential viewers, you’ll see your video views skyrocketing after a few days or even hours.

However, meeting the criteria is not as easy as you may think. I would highly recommend you get help from professionals that know what they are doing and that are updated on latest industry trends, statistics and techniques.

Give us a call today and find out more about Video Production in Orange County at Twelve12, our mission is to make you look awesome.

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