Is “marketing” a synonym for advertising? No, advertising is just a part of all the marketing endeavors, although it is one of the most visible parts of it; with no planning and strategizing it will only become a pretty visual aid instead of a selling tool.
As a company, getting to know the demographic details of your customers is step one in connecting with them. Find out as much as possible about the people you depend makes it possible to better speak their language, customize your products and services to their needs over time, and, well, just find them when you’re marketing. The best marketing agencies in Orange County can help you do this, but it will also take an internal commitment on the part of your business.
Sometimes, the concept of branding is not very clear to business people. If you don’t have a lot of knowledge of the marketing world, you may be under the belief that marketing and branding are synonyms and/or a cost center.
Marketing is not just “something” that you pay for; it involves every aspect of the company, even the process of making a product, the design of the pack, the label, etcetera, and it holds all the variables that will hopefully end up driving sales to the business.