The Importance of Marketing to Every Business

Marketing meeting

Marketing is not something that “we just have to do”; it is actually a science that will help you analyze and meet your customers’ expectations and needs. It will also help you fulfil their wishes and make your products more attractive than similar options in your market niche. At Twelve12, we want to share some of our knowledge as a marketing agency in Orange County.

Today’s marketing uses psychological techniques, human behavior, neurosciences and technological innovation to deliver better purchase experiences for your clients.

If you want your new business project to succeed, your products or services must be accepted by the market niche that you are trying to reach. This way, you will be able to perform an exchange of goods or services, which should be one of your main goals.

One of the things that a lot of new business owners seem to not be aware of, is that not every product or service will be a good choice for the market. Most of the time, people who are passionate and genuinely interested in a business idea find people like them in need of someone who can help them out, and this is the best way of doing business – when sellers and buyers get together and share their interests. However, this is not something that works every time. For example, Nabisco, one of the biggest cookie sellers, crashed and burned with a watermelon-flavored cookie. Some watermelon lover likely decided that it was a great idea to have a cookie with this flavor and, even when some fruits are a great match for a cookie, the market might not be as excited with something so uncommon. The result was a sales disaster and it had to be removed from the market.

So, you do need to analyze your clients and prospects very carefully to provide something that really appeals to them. A company should always direct its efforts to the fulfilment of their customer’s needs – and this is what we call marketing, not just a pretty package or a beautiful logo.

There are several tools and activities that you will need to understand and plan very carefully that eventually will show great results, the most common are those that we all see as consumers, such as communication, advertising, distribution, delivery, selling points, etc. There are many other aspects of marketing that are not so visible to consumers, but equally important, such as the products or services design, the price and how we get to it, market research, competition research, possible business partners, compensations, and so many others.

Give us a call today and find out more about how our marketing agency in Orange County can help your business succeed. At Twelve12 we will be delighted to hear from you.

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