Market Aanalysis

Breaking down market layers

If you have been reading our blogs, I am sure that you know very well what your market is, and you probably can explain your main market, provide a general profile of your customers, and even explain how you communicate with them through different channels. What you might not know is how to break down your market, so you can deliver better results through your marketing efforts.

A lot of the so-called marketing companies in Orange County will only sell you advertising services and not the guidance that you need to develop an effective marketing plan according to each layer of your market. At Twelve12, we want to give you some more information on this particular topic.


What marketing trends to expect in 2022

We have been experiencing very tough times as business owners since the end of 2019 and, since the beginning of 2020, a lot of companies have had to close their doors. However, with recent scientific developments, we have been able to reach a point where we are beginning to see a less restrictive way of doing business. Still, the lingering effects of 2020 affect the way we communicate with our customers, the way that we conduct our business, and also the amount of money that we have for our marketing efforts. Twelve12 want to share with you some important marketing trends insights we think are coming.

Strategies to help your business thrive in a slow economy

Sometimes we can find ourselves struggling with our business to obtain good results or even to meet our goals. In this ever-changing economy, competitiveness is high and with today’s market circumstances it’s even harder. We have been experiencing the pain of having to share our customers, especially those companies who were more accustomed to conducting their transactions in a face-to-face scenario. This is why Twelve12 and our team at the leading marketing agency in Orange County want to share with you some pointers on how to increase the value of your product in slow-growth scenarios.

marketing meeting

Are you spending your marketing budget where it counts?

Planning your internet marketing budget is not an easy task, especially if you are unfamiliar with the online marketing world. It doesn’t follow the same rules as traditional marketing and you cannot approach your customers the same way as we did 20 years ago. This is why the Twelve12 team wants to share with you some valuable information about the digital marketing approach in Orange County.

Communication: Marketing to Remain Open

With technology comes the customer’s empowerment. Every day it is getting harder and harder for companies to stay ahead; not paying attention to their clients, their needs, their thoughts, and not extending a communication channel towards them is a recipe for disaster. At Twelve12, we want to share with you some insight into commercial intelligence and how it can work for you and your Orange County marketing needs.

working from home

Marketing – Can You Keep Operating from Home?

Can Twelve12’s Orange County marketing enable your business to keep operating from home remotely? Little by little, we are returning to our normal life; maybe not entirely, but we are getting there. We have seen some moments of crisis where things look really bad, but there are a lot of people who have already started to carry out their work normally in offices and other places of work, gradually recovering that lost rhythm after working from home for more than a month for the first time in their lives. For some, it’s been a real nightmare – but for many others, a window to a new world of possibilities.

Business Sluggish? Don’t give up!

If you have had your business for a while and it was doing really well and suddenly business is sluggish, don’t give up just yet. Sometimes it happens; we have a perfectly good company and out of the blue (or so we think) it begins to struggle. The economy may be a factor, but most of the time this happens because the owners get too comfortable and forget to keep the business updated in every way. In any case, instead of giving up, you should look into it and a good way to do it is outsourcing the services of one of the best marketing companies in Orange County.

Business Marketing Revamp

Is it time for your company to make a change and step into the future? Are you constantly struggling to maintain a healthy cash flow? Your loyal customers are not that loyal anymore? Are your sales declining? Is it getting harder for you to attract new clients? If your answer to one or more of these questions is a definitive “yes”, then it is time for a business revamp. The best way to do it is through innovative and bold business marketing companies in Orange County.