Have you ever wondered what the main lasting asset of your company is? The answer is the brand; everything else can be recovered again – the building, the machinery, the staff… However, if the brand is sufficiently recognized, your brand will be the key that allows you to restart from scratch in any circumstance. That’s…
There are some things you can do to stand out from your competitors and begin building your brand. The most obvious strategy has to do with the characteristics of the product, price or presentation, unique features, etc. But when the market is too competitive, the differentiation is not as easy to achieve.
Good branding is reaching your customer with the IDEA of your company—your brand. If you want your company to succeed, it is essential to consider your brand. Your brand includes your unique personality, your core values, and what you are really about. Your brand should send a message to customers about who you are and…
What is branding anyway? Is branding a company the same as branding a brand? Are you confused with branding? Should you brand your company? So many questions without an easy answer! To throw some light into this mess, let’s begin with a brand definition: a brand is a mark or a name unique and created…
