Good branding is reaching your customer with the IDEA of your company—your brand. If you want your company to succeed, it is essential to consider your brand. Your brand includes your unique personality, your core values, and what you are really about. Your brand should send a message to customers about who you are and what you stand for. It should show people what to expect from your business and the products or services you provide. You know your brand, but you may need to enlist the services of a branding agency in Orange County to get that message across to your audience: knowing your brand is just the start; good branding has to TALK.
Brand communication involves the ways in which you inform customers’ perceptions of you, using your product or services themselves, social media, advertising, customer opinions, and reviews, and more. Brand communication is important, because it shows what you have to offer your customer. Brand communication can help you build your reputation. If done right, brand communication can mean bringing in customers simply because of the message of your brand.
In good branding, it is essential that all of your public-facing communication is imbued with your brand’s message. That means that your social media posts, advertisements, and even products or services should convey your values, who you are, and what you are trying to communicate to your customers. While it may be tempting to try to send the message that you think will sell, in order for it to stick, good branding needs to be authentic.
Authenticity is the Key
Good branding involves authenticity. These days, for businesses it is more and more important to show people who you really are, rather than who you think they want you to be. Possibly due to the saturation of media and the speed of technology, people are getting better at spotting misleading information, and flat out ignoring messages that don’t come across as genuine. That’s why it’s more important than ever for your branding to be authentic. But that doesn’t mean you can’t have fun with it. Good branding can and should be fun and exciting. That’s why many of the best ads today use humor, special effects, and fun storytelling to send their messages. Interestingly, a humorous, down-to-earth tone can come across as more sincere, a notable recent example being Dollar Shave Club, which uses zany communication and a message of simplicity to win trust from customers. If you can talk about your brand in a fun, authentic, and exciting way that resonates, you will have an impact on your customers, which can result in you developing a customer base that sticks with you for years. Companies looking for help from a branding agency in Orange County need to be able to find an agency that respects their unique brand enough to learn what makes each company unique. Only then can the branding truly communicate in a meaningful way, not just talk the talk.