Brands attract and excite customers; they are capable of capturing our hearts and we become attached to some of them. We even grieve when a brand that has been part of our lives for some years disappears and we remember them often, sometimes even making them seem better that they used to be. This is…
Whether we like it or not, marketing plays a big role in our lives. We are constantly bombarded by advertising and promotions everywhere. Sometimes it seems that it comes from almost any piece of technology that we have. Our television, radio, phones, tablets, etc. Many digital marketing campaigns can even leave a deep impression on…
The smell of fresh coffee in the morning is one of the best things in our day; having that perfect cup of coffee at a certain time and from a certain place can become a habit that provides pleasure and happiness to those who enjoy drinking coffee. So, why not open a coffee bar business?…
Digital marketing is an excellent choice for online based companies. Marketing experts must be specialized in digital marketing before taking a plunge into the digital world, such as the digital marketing companies in Orange County. A marketing campaign designed for regular media won’t necessarily work in digital media, and you have to choose carefully what…
Branding is one of the most important marketing aspects of any company. The branding process aims to create an image of a product or a company in the consumer’s mind, there are different ways to achieve this goal, but the most important tool to establish a long-lasting relationship with customers is through advertising campaigns. Marketing…
Online Marketing is a fascinating topic. In the ever-changing internet world, we can find several ways to communicate with potential clients. While advertising used to try to provide as much information as it could some years ago, now the trend is moving towards more simplistic messages. Visual content is becoming very popular, the theory behind…
The way a consumer reaches a buying decision is a very complex and the theories around this process have changed many times over the past few years. Small companies don’t pay too much attention to this particular subject, even though it is one of the key factors to running a successful business.
Marketing companies in Orange County often face the challenge of reviving brands. This is not an easy task, sometimes is comparable to an acute heart attack where death will be the ultimate outcome no matter how much we try. And sometimes it is just a matter of redesign.
Many have spent hours writing “quality” content for their websites only to find out that it just delivers a few new visitors or social media shares. Not what they were expecting after days of hard work and hours of thinking about new ideas! This can make anyone get disappointed; where did you go wrong? At…
The brand is the most important asset of a company when you look at it from a marketing point of view. Few things are as valuable as a well-recognized brand in order to bring new customers to our business and maintain the ones we already have.
