The Importance of Consumer-oriented Marketing

At Twelve12, we understand the importance that relies on understanding the consumer and meeting their needs, and we want to give you some information about the marketing process for your Orange County Marketing.

Basically, the objective of marketing is to ensure that an individual or group of individuals meets some type of need through a product, whether tangible or intangible, that has been created for that purpose and that carries an intrinsic value for the final consumer that is not necessarily reflected in the amount of product or in the price for which it is obtained.

There is a lack of knowledge about the marketing process and its impact on the success of a business. Many small companies focus mostly on obtaining an economic remuneration rather than on designing a customer-oriented business and that, as a result, it will provide monetary gains for the entrepreneur. This may seem a bit confusing, but everything lies in the approach: companies that generally become successful have their focal point not on the sale of a product, but on the satisfaction of their customers through a product. In this case, the order of the factors does affect the results.

The basic model of the marketing process is very simple, it begins by understanding the market and how they meet their needs. This does not mean that you have to sell something that you dislike, and the best business is where the people in charge are truly engaged and know their product or service. Within that context is where the market must be understood – and not from the perspective of the supplier. Once the clients are understood, a marketing strategy is designed, focused on the most efficient way to communicate the offer to the consumer, within it the identification of a series of elements that serve for the next step takes place, this is followed by the development of a marketing program that adds value to the customer and where you can build a good relationship. As a result of the creation of value and a good relationship with the consumer, the company obtains in return sales and profits, as well as customer loyalty.

To find out more about how to redirect your marketing, give us a call today. At Twelve12, we have exactly what you need for your Orange County marketing needs.

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