Brands, businesses, & consumer-centric marketing


Advertising today is somehow more complicated than a few decades ago. It used to be enough to show the qualities of the product and let people know how amazing it was through nice ads. Today, things have changed and you need to keep up if you want to succeed. Let Twelve12, one of the top advertising companies in Orange County, help you step into the future!

It is no longer viable to ignore the consumer as a whole being and try to appeal to just one aspect of their lives. The concept of “consumer-centric” marketing has been around for quite a while now, but we were just scratching the surface of it up until 2019 when the whole world was taken by surprise.

With more online interaction, we are also noticing an emerging trend that is tilting towards the emotional, social and even political view of the customer. Just a few days ago, MARS gave us an example of this by releasing a statement about some changes to one of their top brands. The iconic M&M characters had a makeover to be more diverse, relevant, and appealing to their younger audiences.

This might seem irrelevant; however, you have to keep in mind that these characters are not only the face of this brand; they also have their own branding and merchandising which represents a considerable amount of M&M’s revenue. Taking these types of measures lightly could result in a disastrous outcome. It is fair to assume that this brand wouldn’t go through all the trouble without extensive research backing up these decisions.

This example is just one of the “big guys” surfing the tides of change using consumer-centric marketing

At Twelve12 we are committed to helping our customers and readers to stay at the top! If you want to know more about the ways that you can make your brand more interesting and appealing to new customers, find your way to one of the top advertising companies in Orange County, we’ll be happy to answer all of your questions.

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