OC Marketing – Subscription Business Model

Business man

Many companies believe that this is not something that applies to them, but believe me when I tell you that everyone, even a freelancer, can set up a subscription business model. From a dentist to a dog-walker; a multi-national firm to a local accounting office. At Twelve12, we want to talk to you about how you could passively be earning money without a lot of effort with some help from the best marketing companies in Orange County.

First things first: let’s talk about trends. We all have been forced to go online or to set up some sort of digital way of doing business using one of the many platforms available today. Even though you might think that this is a disadvantage for you, it is not! Nothing is easier than clicking a small button and hitting “pay”. Some studies show that this is satisfying for the customer and there’s a reward type of sensation when people buy something online. Even if you do it by phone, the brain does not register this action as a purchase but as a task, and the target in the brain is to make the payment and not the purchase itself – that feeling comes in later.

Now that you know how easy and satisfying this is for your customers, let´s find out some of the advantages for you. Your customer database will increase and become automatically updated through the subscription process. Your customers will be more loyal: why pay a subscription if you are not going to use it? You can track customers who are not buying your products or services anymore and pay special attention to them. And last but not least, you can measure how well you are doing and whether you need to change something by checking your metrics. If your subscriptions have a sudden fall, you can connect with your customers and find out the problem and fix it in no time, before it becomes a problem for your company.

The first step to take advantage of this is to find out how you can serve your customers through a subscription. This might take some time, and for some type of businesses, this will be very easy while for others it will be a little bit more challenging. You can give discounts, free items, or access to special features; the important thing is to keep in mind that the offer should be tempting enough to trigger the need to buy a subscription and that changes from business to business.

If you want to know more about how you can set up a subscription business model or if you are ready to work with the best marketing companies in Orange County, give us a call today at Twelve12 and our team of experts will be happy to assist you.

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