No time to manage your own website maintenance and/or marketing?
No problem! Twelve12 is here to help you!
KEY TAKEAWAYS
- Running your business takes time – do you really want to give up valuable “time off” managing your own website and marketing?
- Outsourcing your website design/development/management, internet marketing, branding strategy, SEO, advertising, and PR is a great idea – and choosing the right service provider is essential for achieving the best possible outcomes.
- Based in Irvine, CA, with a second office in Newport Beach, Twelve12 is a full-service marketing and branding agency offering all of the services you seek, enabling you to focus on what you do best – running your business.
Let’s face it, running a business can be an enormous job both practically and psychologically. If you are the business owner or CEO, it can feel like your obligations relating to work are 24/7 and unrelenting. The last thing a lot of business owners want, or need, is to have to worry about the nitty-gritty of the additional requirements of managing the digital aspects of their brand and business.
This is especially true for sole traders, small businesses, and medium-sized businesses who likely don’t have in-house marketing teams and dedicated professional website developers.
So, what are your options?
- Outsource to a digital agency.
- Outsource to a freelancer.
- Use a subscription-based marketing platform.
- Use an AI-powered tool.
There are pros and cons to each of these options.
For example:
- A local freelancer can be a good option for customized, high-quality, hands-off service provision – but you must choose the right provider. Moreover, most freelancers offer only limited services or even a single service (e.g. website design, Paid Ads, content creation). You likely need more comprehensive options, and the last thing you’ll want to do is hire multiple freelancers who are working independently of each other.
- A subscription-based “Done-For-You” (DFY) marketing platform generally operates on a monthly basis for a flat fee; a team builds the website and operates its marketing. This can be good for some businesses, but it can be somewhat “cookie-cutter” in its approach, and you don’t “own” the marketing strategy.
- AI builders may seem like a great idea (especially with all the AI buzz that’s happening far and wide right now). Websites, marketing materials, and written content can all be generated instantly. You must provide initial input and guide the AI tools. It’s not, however, a high-quality alternative. The results are extremely generic and are quickly identifiable to many human users (and algorithms) as AI-generated. They do not perform well in terms of SEO and, based on current social media commentary, many users are becoming increasingly weary of and rejecting overtly AI-generated content online.
- Outsourcing to a digital agency may indeed carry a greater financial outlay, but the rewards for a business speak for themselves. With the right agency, you work with a team of experienced, highly-trained, and knowledgeable professional web developers, designers, SEO specialists, content creators, and marketers who will manage a fully customized, high-quality strategy to help you stand out and exceed consumer expectations online.
Outsource to a Full-Service Marketing Agency
Twelve12 is an Orange County-based full-service digital agency – and the solution you seek for everything from your branding strategy to website design and development, search engine optimization (SEO) including for AI and generative engines, content creation, online marketing, advertising, public relations, video production, and more.
We are not your average digital agency. With all-inclusive services, we believe in a collaborative approach, and our goal is to make our clients’ visions reality. Providing ongoing communication and support, and with access to unrivalled technology and industry connections, our team is made up of professional entrepreneurs with a wide and varied pool of experience, skills, talent, and insights. All of our leadership team has owned and managed successful businesses (in the USA and globally).
We’ve worked with hundreds of clients, representing businesses of all sizes and within a vast array of industries throughout Southern California and further afield across the United States. From attorneys to commercial real estate developers, cosmetic surgeons to financial institutions, online retailers to wedding and corporate caterers, tradespersons and construction industry providers to dog trainers and pet care services, and everything in between: we are here to help you succeed online.
