What you need to know about mobile marketing

Mobile Marketing

There is a reason why websites that are not mobile-friendly are ranked lower than those who are. At Twelve12, we are always looking for interesting topics that are most likely to help your business and which you might have not taken into consideration. These are especially important for your online marketing in Orange County or elsewhere.

Just think about it: what do you use more for everyday research – your computer or your phone? There is a reason why mobile technology keeps expanding and looking for ways to keep you connected faster and easier. Nobody can deny that screens, operating systems, data storage, connectivity and any number of apps are developed every day, and the market is demanding the improvement of this tool. Many people use it more than a computer and even work or study with it. This is why it is very important to keep in mind that, when you think about your digital marketing strategies, you also need to be making it mobile-friendly.

If you haven’t done it yet, you are probably asking yourself where to start. First, you need to understand that, more than a complication, this could be an advantage for your company. One of the many issues of digital marketing is that users can look into many options in a very short period; this means that you may lose a customer if your competitor has a better-looking website or if they forget that you even exist.

When you have a mobile strategy in place – let’s say that you develop a dedicated app for your store – you are less likely to lose a customer. Keep in mind that, for any client, convenience is one of the most important aspects that affect the purchase decision, even if the customer is not aware of it.

If your website is convenient, and they can find what they are looking for easily, and you even have some competitor’s reference with higher prices than yours, it will be harder for the customer to say no to your offer.

Another important factor is that mobile users report that they usually buy on impulse when using their phones, so you may be losing money if you are not looking into mobile digital marketing.

There are, however, some conditions that you must make sure that are being followed by your mobile website. It should be easy and fast to load, with a simple design and call to action buttons. Also, keep the menus short and make sure to add a search option. The contact and maps to get to your store are also an important variable and make it as easy as you can for the customer to make the purchase. Many people will give up if the process is insecure or too complicated.

If you want to know more about mobile digital marketing in Orange County or anywhere else in the world, give us a call today. At Twelve12 we’ll be happy to help you.

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