Even though the internet has been around for a few decades, many companies refused to use it to their advantage. As a side effect of the health crisis, many businesses have needed to turn their heads and take a leap of faith, towards a technology that they didn’t understand, in hopes of keeping their companies running. At Twelve12, we want to talk to you about the importance of internet marketing strategy in Orange County and globally.
At the birth of the internet, not many companies thought that it was a technology worth revising, as most people didn’t own a computer. Thereafter, however, all tech fired up and it has been a nonstop rollercoaster of new things. While some didn’t work, most improvements did stick. We couldn’t have imagined how the internet could modify our lives and become so all-encompassing.
Think about it: today you are not only able to send an email, but you can also chat in real-time, you can video call someone on the other side of the world, and you pretty much carry your computer around in your back pocket. On top of that, all those amazing devices use algorithms to collect information to understand your behaviour better – and they share this information with commercial companies so they can to send you the best and most relevant offers.
As a customer, this can be a little intrusive, but it can also be very helpful. For example, knowing your location through your device is used by emergency services and to locate someone who might be lost. It is also used to help you find the most convenient location of an assorted number of stores that may be in your area, and help you find the closest to your whereabouts.
And for a company, this feature is one of the most interesting, as your marketing can become more effective, cheaper, and more reliable than ever. You only need to have a well-developed internet marketing plan that ensures that your message is being clear and that it is being delivered to your potential customers at the right time.
If you want to know more about how you can implement an effective internet marketing strategy, give us a call today. At Twelve12, we are ready to help you take your business to the next level.