Some top marketing firms in Orange County retain clients while others struggle. In fact, some reports say that many companies are turning their heads to hiring in-house marketers, or marketing staff. Why is this happening? You may be thinking that you should follow the trend and look into hiring someone for in-house marketing instead of outsourcing to a marketing firm.
Who do you want to be? Starting out with a new company or product, you have a wide range of freedom for answering that question, and it can be a challenge to deal with all that freedom as you define yourself. It’s normal for newish companies to feel an overwhelming desire to be the (Nike, Apple, etc.) of their industry or niche: to follow the trend setters.