Strategic planning can be a curious thing. Different companies with different facilitators can produce wildly different planning sessions with wildly different goals. If done properly, though, the impact of such a session is wide-reaching, and can generally be grouped into benefits of an intellectual nature, and benefits of an emotional nature. As strategic planning’s benefits go far beyond the traditional definition of branding, not just any Orange County Branding agency can facilitate such a session. Still, the best strategic planning can leave your brand, along with your company, noticeably stronger.