Marketing and branding

Marketing and Branding

Not that long ago, I stumbled for the millionth time with yet another article stating the main differences between marketing and branding. I decided to write a little about the subject and bring some more information on this topic to our regular and new readers. Are marketing and branding something different? This is not the…

Why Branding Is So Important For A Successful Marketing Strategy

Why is branding so important for marketing? You might think the answer is too obvious for such a question to be asked in the first place. But recently a friend and client of mine asked me just that. I wanted to share our discussion with you. First let’s define “brand”. According to the dictionary, a…