Want to keep your customers loyal? Give them something to be loyal about. Do you really think that there is no other product like yours out there? Even free or cheaper options that may be a better choice for your clients? You have to be really unique in order to rely on your product alone for a customer’s loyalty. And even then, if your company is not that good, as soon as they find a similar option they will leave you without giving it a second thought. Consumers can be fickle and the challenge is to overcome this.