Influencers

How to Become an Influencer?

In this age where the paradigm of making a living working for a company is less and less appreciated by people who are entrepreneurs at heart but haven’t been able to become one, we find many ways to earn income in less conventional ways. In the last decade the figure of the influencer has emerged,…

The Thing About Influencers

If you’ve read a marketing blog in the past 5 years or so, you, too, may have been gripped with fear that you aren’t targeting millennials enough. Using influencers to gain exposure for your product has become a very effective strategy, and yet it has, in a way, come to be defined narrowly as a…