Brand Loyalty | Appealing To Human Emotions

Almost everyone has heard the term brand loyalty, and as business people, we are always in search of that thing that will make our customers never leave us, without it mattering how many companies throw bargains their way. There are a few different approaches and styles of the multiple marketing companies in Orange County for…

Brand Loyalty: Learning from a Coffee Pod

I promise that this blog this is not a thinly veiled marketing push from Nespresso. I was recently struck by an online review that was simultaneously funny, over-the-top, and in the end, strangely sincere. It went like this: