Creating a brand is not easy. You might think that it is just a matter of finding a suitable name and defining some colors and designs and that is it. But the concept of brand creation goes far beyond this simple explanation. At Twelve12, we want to share some important aspects of a brand and…
Modern marketing, especially online marketing, has taken unexpected and dizzying turns, not only for those used to traditional marketing but also for all of us who do marketing any other way. That is why at Twelve12 we want to share our experiences with online marketing.
One of the great benefits of taking your company into the digital world consists of the ease of exposing your products and services without the need for a large investment made possible by paid advertising. In some cases, only free activities are carried out on social networks, and results are obtained that are as successful…
Even if people say that “there’s no such thing as bad advertising”, this is not true. There are a lot of examples of bad advertising and countless case reviews on how a poor decision compromised a whole company. Many websites offer programmatic advertising as a dream come true; however, it might turn into a nightmare…
A public relations strategy is handled differently from how sales or marketing strategies are handled. Sometimes an event triggers a public relations strategy of only a few days or even a single occasion (as in the case of crisis communication). In the case of sales or marketing strategies, however, the campaigns are more goal-oriented to…
A lot of people think that public relations is just a different name for marketing and, in a way, they might not be completely wrong! However, marketing encompasses a large number of concepts and tools, while PR is mainly oriented towards highlighting the perception and positive communication of a company towards its customers. In today’s…
We often think that Public Relations (PR) is only for the “big players”, however, this is something that even the smallest local store can use to improve their business. As a PR companies in Orange County we can help a wide range of companies of all sizes, and this is why Twelve12 wants to share…
Does creative advertising always translate to sales? This is a question often asked of advertising agencies. While we can’t 100% guarantee such an outcome to any client, neither can we say that it won’t turn into sales! Twelve12 wishes to share with you some information on this topic to clarify the most common concerns.
In previous articles, we’ve commented on the importance that social media has gained for business. We have also mentioned that it is not as easy as it might seem at times and that it requires considerable effort on the part of those who intend to manage social networks for a company. Especially for those companies…
The power for your brand to be recognized and well-identified by the market corresponds to corporate branding strategies. This is part of what marketing should always take into account when in the planning process. Unfortunately, on many occasions, a company only thinks of promoting products or services in a particular way and not as part…
