At Twelve12, our commitment goes beyond mere customer-client relationships; we view you as a friend in need during these challenging times.
We recognize that the shift to establishing a robust online presence has become a pressing necessity. Not everyone was prepared for this transition, and we understand the confusion that can arise, especially when it comes to aligning marketing goals with budgets. That’s precisely why we’d like to engage in a conversation about online marketing.
Online marketing operates by an entirely different set of rules compared with traditional marketing. If you’re unfamiliar with the intricacies of social media or haven’t had the opportunity to explore the various platforms and their respective audiences, don’t be scared. While targeting specific audiences may seem daunting, it’s far more manageable than it appears.
Here’s why:
A vast sea of data at the tip of your fingers.
The world of digital marketing is a goldmine of data that would make your head spin. In traditional marketing, acquiring such precise data comes at a hefty price tag. In contrast, digital marketing offers a treasure trove of data, most of which is freely accessible. Moreover, the costs associated with digital advertising and promotion are significantly lower than those of traditional marketing activities.
Select the best online platform for your specific needs.
While there’s a diverse range of individuals on any given platform, it takes just a few hours of research to determine whether a particular social media channel suits your advertising needs. Furthermore, engaging with your customers and fostering meaningful relationships becomes more accessible in the digital realm. This aspect transforms your company into a customer-centric entity, embracing the culture of personalized attention—a highly prized quality for most customers.
Now that you have a glimpse into the world of digital marketing, consider the 4 Cs of marketing, as you embark on planning your online marketing strategies:
- Customer: Tailor your approach to meet the desires and requirements of your target audience.
- Cost: Evaluate the expenses involved in delivering your product or service.
- Convenience: Simplify the process for customers to find your product and make a purchase as much as you can.
- Communication: Craft your communication in a way that effectively reaches and engages your target audience.
While it might appear straightforward, achieving cost-effectiveness in digital marketing requires careful planning by someone well-versed in the field. If you’re eager to explore the realm of digital marketing further, don’t hesitate to get in touch with us at Twelve12. Whether you are in Orange County or located across the USA or even internationally, we’re enthusiastic about guiding you on this journey.