Digital Marketing – The Importance of SEO

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When you invest in digital marketing in Orange County, one important aspect of your overall strategy is Search Engine Optimization. More commonly abbreviated to SEO, this is a critical tool in your comprehensive marketing arsenal – and the top marketing firms in Orange County will offer it alongside their website design, branding, and other internet marketing activities.

Not only do you need to have an SEO strategy – it needs to be clever.

What is SEO?

SEO is the process of improving the position or ranking that your website has in the search results pages when a search is performed on any search engine. It relies on a complex set of parameters and actions taken both on and off a website.

Search engine providers work with ever-changing algorithms that rely on bots which crawl and browse through websites. These bots evaluate any website and rank it compared with all other websites for the same or very similar searches. If a site returns a result deeming that it has poor or useless content, then it will be dropped from the following ranking stages.

How can Twelve12 help?

Twelve12 is an Orange County digital marketing and SEO Company. We have an expert team of SEO professionals who provide bespoke, savvy SEO strategies for your website.


While it may seem relatively simple to understand what Search Engine Optimization involves, it is an extremely complicated and time-consuming process. For SEO to be successful, it takes time and an ongoing effort.

You may wonder if you can do your own SEO. Unless you are a professional or an expert and have an enormous amount of time to put into your efforts, the simple answer is “not really” if you seek real results. For example, Search Engine Optimization requires original content; if you have no experience with this, just ask yourself if you could write multiple original and 100% unique articles every day about the same topic? Content creation is just one piece of the puzzle.

The ongoing SEO cycle involves:

  • Website analysis
  • Keyword research
  • Competitor analysis
  • Recoding
  • Sitemap
  • RSS feeds
  • Content optimisation
  • Navigation, site speed, and mobile optimisation
  • search engine submission
  • social bookmarking
  • original blogs
  • press releases
  • backlinking article submissions
  • backlink popularity
  • SERP reporting.
  • And more!!!

SEO requires time, experience, expertise, and commitment. As one of the most innovative marketing companies in Orange County, Twelve12 is here to partner with you to get your website ranking online –  we deliver real results when it comes to SEO.

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