How should small business owners face the next phase of COVID-19?
Marketing is one of the most important processes of any company and there is more to it than just advertising products or promotional campaigns. There are many forces present in the marketing process, it is not just about the product or services of a company or business.
The Twelve12 team, one of the most respected marketing companies in Orange County, we explain that in order to have a successful marketing, the companies must be able to recognize this part of the company as a holistic process. Every aspect of the business has to be oriented towards the main goal.
There are many aspects present in the marketing universe, such as the manufacturing process, the product or service, the sales process, the company’s employees, the customers, the intermediaries (if there is any), the competitors, the external environment, the channels and some others. When you start feeling the need of a marketing strategy, you have to be aware that the most important part of it is to have the right information. But it is not only general information and numbers, you need to have a deep understanding of every aspect involved. This might take a lot of time to develop, but depending on your current needs, you can start building your knowledge base and make it grow as you move forward in the different levels of the marketing universe. After some years, you will have an extensive database and if you do it the right way, you will be able to notice patterns and to anticipate periods where you have to make key changes in your company to keep it growing with a solid foundation.
When you don’t have much experience in doing this, the best thing to do is to hire a company with an impeccable reputation and vast knowledge of the field. At Twelve12 you will find an experienced team that will guide you through the best marketing practices according to your company’s values and goals. We can help you not only with a successful marketing campaign, but also to develop your marketing core. Don’t waste any more time and give us a call to find out more about our services, together we can make your dreams come true.
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