Understanding a brand promise – and how to develop one
Everyone has their own list of “golden rules” in sales and for the most part, no one is better or worse than the other.
But we particularly like our list 🙂
Straight to the point:
1. Integrity: You must be honest! Nothing comes before honesty. If you are honest your customers and clients will always know and love you for this.
2. Fidelity: You must be loyal! Some ask, ‘Loyalty to a customer?’ Absolutely. You must be loyal and take care of your customer always and put their needs first.
3. Sincerity: You must be sincere! Without sincerity so much is lost. If you are sincere your customer will feel this and always know that your are treating them as you would treat those you love. This creates long term mutually beneficial realtionships.
4. Speed: You must be quick! Today we live in the internet age where everything is accessible so easily. In order to bring value to your client you must bring it fast, before someone else does. But your speed in no way should ever jeopardize your creativity, content or quality.
5. Knowledge: You must be knowledgable! Everyone knows everything these days. So you need to know it better and be more prepared to WOW your customer by really knowing your stuff better than the competition.
Follow these simple rules and you will find success! Make them the rules your brand stands by.
If you ever want to develop your personal or business brand, contact us as we are just a phone call or email away.
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