Beware of DIY Marketing, Why You Need a Professional Marketing Plan.

A few days ago, I was talking to someone that is having trouble with his business. I have known this person for years and he owns a small company that is related to the advertising industry. He sells raw material for other companies.

Over the years I’ve been trying to explain to him the importance of having a professional marketing plan, but unfortunately, he has dismissed all my efforts. He has been complaining of having issues with his company, not having enough sales, and being unable to maintain a steady flow of new customers for some months now.

I wanted to talk about this particular case because it is a common problem for Twelve12 and most of the other top marketing firms in Orange County, trying to rescue a business that is already dying, just because the owner previously decided that marketing wasn’t worthy of being done professionally.

So, why should this case be any interest for you? If you are a freelancer or a small business company, and even a medium-sized company, you may be heading towards this problem without even knowing. At the beginning everything is going great, customers are showing up, your sales are good, and you are even able to invest in your business to make it grow. At this point, many owners decide that it is time to slow down and cut some of the marketing expenses; they can either be ads or promotions, but many freelancers and small business owners decide to go just with some basic social media marketing, handled by themselves.

As a business owner, you have to keep in mind at all times that you are not the only one selling the exact same product, and that each year you have to compete with bigger competitors that may have better prices, better quality, or simply because they are able to access better deals on their supplies. This is not the time to sit back and rely on wishful thinking! As your business grows, you need to defend yourself better and, at all times, refuse to step back and fight for every inch of your market share.

And forget about lowering your prices; this strategy can’t be held for a long time, and you have many options available to make your business thrive.

Going back to the original case: it is possible to rescue this business and make it great, but it will take time and patience to recover and heal all the damage caused by neglect. That’s where you will need to make the decision of hiring one of the top marketing firms in Orange County. Give us a call today and find out more about the options available for your business. At Twelve12, you’ll find what you are looking for with an amazing deal.

share this post: