In most of the online publications that talk about business, you will find that they recommend avoiding investing in a business at this time. For Twelve12, however, this is not necessarily true – and that is why today we want to talk a little about business opportunities and online marketing in Orange County.
Being realistic, we can accept that we are not exactly in a privileged situation (thanks to the ongoing global pandemic) as far as business is concerned, but it is also possible to say that it is a great opportunity to take advantage of new ways of working with business models that serve sectors which, until two years ago, were practically ignored or which simply did not represent a profitable market.
Some markets worth exploring include personalized services for the most vulnerable, children, and pregnant women.
Almost all purchases are made virtually, however not all people trust this way of shopping and not everyone knows how to find and select the best options, especially older adults. This group requires special care and help with many things and they are willing to pay well for good service.
Another excellent market is that of children. Parents are in trouble, keeping their little ones under control and, with the online school and home office, many of them need help so that their children can complete school activities – or just someone trusted that can hang out with them online and monitor that they are safe.
Pets are another market niche that has been affected by the current health problem and their owners are always willing to pay well to keep their pets happy and healthy.
Moms-to-be are another excellent target for a new business model, they are part of the group of highly at-risk people – and there are a lot of things that they need to do to prepare before the baby arrives. There are a lot of things that they can buy online, but several others they would like to check personally before actually buying the product, such as a crib or a stroller. You may be a link between the customer and the store and find ways to make everyone happy while you make money out of it.
These are just some options that you can explore if you are looking into the business world and not very sure what to do. If you want to know more about how Twelve12 can help you with your online marketing in Orange County or anywhere else, give us a call today and we’ll be happy to assist you.