There are many reasons why big companies become leaders of a particular market or markets, however, in most cases, we can clearly identify two constants. These are added value (or differentiation) and a vision.
It is debatable if the original company or brand owners would succeed in the same fashion if they had to deal with the current resources and the wide range of competitors. I would like to think that somehow, they would. I truly believe that they would rise again under the present circumstances because we are talking about people that had a vision that was way ahead of their time and their ideas were completely out of the box. On the other hand, small start-up companies often tend to disappear in time, even if they were successful at the beginning of their ventures.
Most collaborators at the top marketing firms can identify cases where good planning would have made a difference in the success or failure of a business. Twelve12 wants to share some information about this concept.
Should I stop all my current marketing and review everything before spending one more dime? Not at all, unless your business is being damaged by your current strategy. Poorly managed social media, expensive but ineffective advertising, or negative brand perception would all be good reasons to stop. You can keep doing almost everything else while you work on the actual core of your business.
At this core is where the marketing plan is located and here is where you will find the foundations of all your marketing efforts. When they are aligned with your company’s views and values, they become a powerful launching platform. When they are not strong and clearly defined, the results are wobbly and they hardly make a noticeable difference, no matter the cost.
The ideal scenario is that you can develop a plan that includes promotion and advertising that aids the growth of the company at different levels: the top of mind, the market share, the range of products or services, and even the size of the company. But we all know that the “ideal” situation is almost never present. Instead, we have to work with what we have and develop a strong foundation at the same time. At some point, you will be able to align both and get amazing results.
If you want to know more about how to develop a solid marketing plan and promotions that are aligned with your business, give us a call today. Twelve12’s team of specialists will be very happy to help you with the latest techniques to increase your market share