Every time I ask someone what their online marketing strategies are and they answer with “I have a (insert any social media name) page and a website” , my next question, of course (and I already know the answer) is, “and how is that working for you?” They give me a sad look as a response.
If you think that you have read enough about internet marketing in Orange County, let me assure you that you haven’t. New tools, new gadgets, and new technology come out on an everyday basis. While online marketing is a part of your marketing plan, it is fair to say that it is also a whole different universe with its own set of rules.
The main difference is that everything online works at an incredibly fast speed. Things that you used last year might be out of trend and may be useless today. And some others, such as SEO (which stands for Search Engine Optimization), have been evolving so fast that things that used to work 5 years ago, will take you nowhere today. The most important thing is to stay informed about the latest advances and trends. At Twelve12, we provide our customers with information about the best tools and strategies to use in order to achieve their internet marketing goals.
Speaking of SEO, this remains as one of the most important things to keep in mind when you are developing your online marketing strategies. I know that you might have stumbled into some articles that say that this is not true and that SEO is a complete waste of time and money. But let me ask you a simple question. Have you ever looked for a paid ad or a link whenever you need to find an item or information about anything? Or do you actually do a search through a search engine or through any voice app that you might use? Exactly! We don’t expect to open a random website hoping to get an ad about the product, service or information that we are looking for. And then what? When was the last time that you even got past the first or second result page of that particular search? I’m guessing, almost never in your life. This is why it is so important to invest in SEO as a crucial part of your online efforts. If you are not seen by internet users, you are not getting enough organic traffic and you are not selling your products or services at your highest rate. It doesn’t matter how good you are if people don’t know that you even exist.
If you want to find out more about all the options that you can use to improve your online marketing strategies, give us a call today. At Twelve12, we have exactly what you need for your successful internet marketing in Orange County.