Are you one of those people who have tried to start an online marketing project and, in the end, it has become so confusing that you have decided not to do it, over and over again? At twelve12 we know how difficult it can be to decide on the best option and we want to share with you some information about online marketing in Orange County that may clarify some of your doubts and help you get closer to your goals.
It is certainly very easy to find companies that advertise themselves as online marketing services, but as you have already seen or experienced firsthand, what they promise is not always as accurate as they advertise. A very important point is to consider the objective that is pursued when doing online marketing. For some, it is to publicize a brand and generate some extra sales at the same time, while for others, the objective is to increase sales in a given month or of a particular product.
Another very common objective is to obtain a database of potential customers for other types of marketing, such as emails or newsletters, launching of new products, special promotions, etc.
Unfortunately, not all objectives get the best results under the same formula. An element to take into account before anything else is the type of client towards which we are going to direct the efforts. Although many of us have a wide range of social networks, we do not always frequent them all; some we don’t even use for weeks or months. However, almost everyone uses at least one of those on a daily basis, even several times a day. The key is to know which social networks are the most frequent for a specific segment that may be interested in your product or service, and the best way to establish contact with them.
Although it may seem that we all use the same social media, we have certain specific preferences, which facilitates the establishment of the initial relationship.
Having said that, a company that offers its services in the channel that a company is interested in, will not always know how to achieve the objectives and the result will be insufficient. A good example of this is one of the services that continue to exist that promises to increase likes in Facebook posts, which is not necessarily going to be transformed into a purchase or generate interest in the brand.
If you want to know more about the best online marketing service and practices in Orange County, give us a call today and let the Twelve12 team help your company thrive.