You can’t wait to do online business through social media? After all, how difficult can it be to introduce your business to the social media world, opening some accounts and registering your business, and you are set to go, right? I am sorry to be the one that burst in your digital dream bubble, but no, it is not as easy as it sounds.
Some people’s lives have been ruined through social media by one or two bully teens, so what do you think can happen to your business if you come across some angry customers or trolls recruited by your competitors?
I don’t mean to scare you away from social media; it is actually a great way to advertise your company, especially if you are new. I do, however, strongly recommend you to find a professional digital marketing service in Orange County to handle your social media strategies, at least until you understand how it works and how to avoid the most common mistakes.
An exciting feature of social media is that there are ways to compete with the big players on an even ground, and you don’t have to spend vast amounts of money on ad campaigns to reach your target audience. At Twelve12 we work with our clients to develop the best strategies for the specific needs of each one of them and unfortunately we sometimes have to rescue some companies from an unwanted result of a bad social media management.
Social media is not easy to handle and given the wide reach of this particular tool, it should be properly planned and managed. There are some things that you should avoid even if in your personal social media accounts: for example, constantly sharing links. People get tired of this, and it usually sends one to a with excessive advertising and sometimes potentially dangerous content. It is better to upload content directly. Hashtags are fun, but overdoing hashtags gives the wrong impression to current and potential followers. Additionally, hashtags are misused by so many social media users and they can bcome annoying instead of useful when this occurs. Always have your business in mind if you are using social media for advertising purposes, and then treat it as a way to attract new customers into your website. If you are not bringing traffic and sales to your website, then you are probably doing something wrong.
I only mentioned some of the problems and/or mistakes that you might be doing with social media; there are many others that you won’t know about until it’s too late. Give us a call today and find out more about the personalized options that Twelve12 has for your digital marketing in Orange County needs.