Online competition is getting harder by the second, with all the changes in the last two years, almost every company had to go online to avoid closing their doors. This might seem complicated and a potential problem, however, it also catapulted us at least ten years into the future of online business. It is up to us to make the most out of the circumstances and at Twelve12, we want to make sure that you are at the top of your game with the help of our online marketing team.
There are several stages involved to make a purchase and we need to facilitate this process for the buyer and secure as many transactions as we can. Our ultimate goal is to have a profitable business, otherwise, we shouldn’t even bother to open one.
The most crucial stages of the process are those where the customer has to decide whether or not to complete a purchase, but to reach this stage, we already had to make ourselves noticeable online, lure the customer into our website, look into it, select among the options go to the finish line and complete the purchase. Be aware: most of the time, if the process fails in any way at the purchase stage, many clients will abandon the process and look for more reliable options. It is imperative to make it easy and fast – and have people to help out with any issues that the customer might have encountered.
Choices. Some companies still think that it is the client who should adapt to the tools and not the other way around – but news flash! If you have the client register at the beginning of the process, you might lose it; if you make it required to finish a purchase, it may also backfire; however, if you give the choice to complete this purchase as a guest, by phone, or by registering and giving a discount or another good incentive, the client would have spent the same effort as if they register at the beginning – but it will positively affect the choice of how to complete the purchase.
If you want to know more about the intricacies of the online purchase process and how our online marketing team in Orange County can help your business grow online, give us a call today, at Twelve12, we’ll be happy to help you with your digital marketing needs.