Creating emotional connections is imperative for successful business marketing, and it must underpin your branding strategy as well. Understanding how to create emotional connection in marketing is essential – and Twelve12 is here to help.
Every mention your brand receives, no matter how large or small, impacts the wider perception of it online and through other channels. A positive mention can indeed be powerful, but any negative review, criticism, or association can be remarkably harmful. Improving your online reputation is more crucial than it has ever been, as the stronger…
Is your branding boring? No brand sets out to be “boring”, but playing it too safe can be a fast-track to a bland, uninteresting outcome that does anything but stand out. You need to set your business apart from all the others in your niche. This requires that you understand how to create a distinct…
How can I more effectively turn website visitors into customers? This is a very common question business owners ask, as website visits don’t necessarily translate into conversions. A big piece of the puzzle lies in your brand messaging framework and understanding how to create a compelling and appealing brand messaging strategy. Twelve12 can help.
Are you using imaginative stories to captivate your target audience? Branding strategy involves different moving parts, and one of these is business storytelling. This is an effective marketing tool that supports your branding efforts by communicating with consumers. It does not involve hard-selling and listing facts about your products and services, but tells interesting, entertaining,…
What does your brand say? Is it saying the same thing to everyone? Just like nobody trusts a two-faced or contradictory person, consumers do not trust an inconsistent brand. This is why you need to ensure brand consistency across every single client interaction, and no more so than in your messaging. This particularly includes your…
Branding and marketing are terms that are often used interchangeably, but despite their intrinsic connection, they are quite different and serve distinct purposes. Businesses must understand the differences between the two to build customer awareness and loyalty and drive growth.
Do you operate an Orange County business? To succeed, you’ll need to stand out from the crowd – particularly your direct competitors. It’s all about differentiation and creating a brand that captivates and compels your target customers or clients. While there are things you can certainly do on your own to help you achieve this,…
Good branding is the holy grail of companies, or it should be. When a potential customer recognizes a brand and it generates a feeling of familiarity and confers confidence, half of the sales work is done, and the rest is basically delivering a message to the potential buyer that should be attractive enough to help…
Perhaps with the exception of music, nothing commands human emotion as effectively as color. For branding, understanding the symbolism of color is essential to understanding your brand’s image
