Are you using imaginative stories to captivate your target audience? Branding strategy involves different moving parts, and one of these is business storytelling. This is an effective marketing tool that supports your branding efforts by communicating with consumers. It does not involve hard-selling and listing facts about your products and services, but tells interesting, entertaining,…
What does your brand say? Is it saying the same thing to everyone? Just like nobody trusts a two-faced or contradictory person, consumers do not trust an inconsistent brand. This is why you need to ensure brand consistency across every single client interaction, and no more so than in your messaging. This particularly includes your…
Branding and marketing are terms that are often used interchangeably, but despite their intrinsic connection, they are quite different and serve distinct purposes. Businesses must understand the differences between the two to build customer awareness and loyalty and drive growth.
Do you operate an Orange County business? To succeed, you’ll need to stand out from the crowd – particularly your direct competitors. It’s all about differentiation and creating a brand that captivates and compels your target customers or clients. While there are things you can certainly do on your own to help you achieve this,…
Good branding is the holy grail of companies, or it should be. When a potential customer recognizes a brand and it generates a feeling of familiarity and confers confidence, half of the sales work is done, and the rest is basically delivering a message to the potential buyer that should be attractive enough to help…
Perhaps with the exception of music, nothing commands human emotion as effectively as color. For branding, understanding the symbolism of color is essential to understanding your brand’s image
In our modern digital landscape, small businesses often face the challenge of consistently producing high-quality content. As a creative agency in Orange County, Twelve12 recognizes the transformative potential of AI content creation. AI tools streamline the content creation process, making it more efficient and cost-effective for small businesses to engage with their audiences and grow…
The world turned upside down in 2020, leaving business owners scrambling to adapt. At Twelve12, our branding team has quickly become one of the most sought-after services, and it comes as no surprise.
Speaking about Orange County Branding, Twelve12 brings you12 Things you need to know about brands for good branding practices:
A Creative Agency might use strategies that can feel out of reach for small business owners, but they don’t have to be. At Twelve12, we know that not every entrepreneur has a full marketing team at their disposal. That’s why we believe in giving businesses the tools they need to take the first steps and…
