Developing a marketing plan requires time and effort. It is not as complicated as it may seem, particularly for those who are very familiar with the company and its products or services. It is very common to hear business owners talk about marketing and, despite this, when asked about their marketing plan, almost none of them have a clear and concise answer.
The marketing plan is a very important document for the company since it contains information in the form of a kind of map to follow to achieve short-, medium-, and long-term objectives. That is why, at Twelve12, we want to share with our readers some information about developing a marketing plan with the help of our top internet marketing team.
In a very general way, the marketing plan includes two relevant aspects; one is strategic and the other is tactical.
A company always has a vision, no matter how subtle. Be better than others; sell the best; give the cheapest price; etc. All business ideas arise from the desire to do and achieve something, even those that only contemplate making money. The marketing plan includes the what, the how, and the when – necessary data to achieve the purpose pursued by the company so that anyone who reads it can understand where it wants to go in the future.
In itself, there is no specific format to structure the marketing plan, since not all companies work in the same way. It is possible to develop it in many ways; however, if you are not familiar with this tool, you can use the following format:
- Executive Summary
- Analysis of the Current Situation
- Mission, Vision and Objectives of the company
- Strategies
- Action Plan
- Evaluation and Control
Each of the above points requires specific aspects of the company that intends to develop them, but keep in mind that the more detailed and specific the information is, the more information and better results you will obtain when executing your marketing plan. Keep in mind too that you can always make adjustments; this is why it is called a “plan”. Don’t worry if you don’t think it’s perfect; make the necessary changes as you become more aware of your company and the best strategies that work with your objectives.
If you want to know more about how to develop your marketing plan effectively, give us a call today.
At Twelve12, our talented internet marketing team will be thrilled to answer all your questions and help you achieve your goals.