Contemporary social media has become an ad-centered world. Most marketing companies in Orange County will design a social media strategy around this advertising core. However, it is important not to neglect the other part that lies at the center of a successful social media presence: your brand’s story.
With all the changes that social media has wrought in the marketing world, you may be tempted to sympathize with your audience at any cost. To avoid getting in the weeds out there, it’s important to balance the sympathy of your message with a good dose of sincerity.