While sitting in the office of our branding agency in Irvine, California, I started thinking about what it takes to build a successful company. Immediately, my mind went to a big topic—one of the biggest of topics, if we’re talking about trees: the giant sequoia.
The sprouting of a little sequoia seed is a simple and marvelous thing. These little seeds—flakes, really—smaller than a sesame seed, come packed in the sequoia’s pine cone—which is itself a baby next to the cones of its neighbors. Each of these cones contains hundreds of seeds. The potential for life of each small cone, much less each massive tree that spawns them, is sublime. The human minds can’t really grasp it.