Online Marketing Engagement may be harder than it sounds. The latest Neuromarketing studies show us that client loyalty can be easily changed. This is information supported by this relatively new scientific branch of marketing. We have seen this happen for some time now and we just couldn’t explain it based on previous marketing theories. What marketing specialists have discovered is that the most basic part of our brain is the one responsible for our urges and desires, therefore, we usually follow our “instinct” when we have to make a purchase decision. And this information is highly valuable for any business.