Reaching Your Customers : Digital Media

When it comes to Internet Marketing in Orange County, we need to consider some variables. At Twelve12 we understand that reaching your customers through the digital channels is a bit different than with traditional marketing. With the traditional media, such as television, radio, newspapers, etc. we only need to develop our advertising campaigns based on the audience that we want to target. We may be a little more thorough and do some other types of segmentation like a focus group and find out the way that our target audience would like to be reached.

Online Marketing and Young Professionals

Digital marketing is an excellent choice for online based companies. Marketing experts must be specialized in digital marketing before taking a plunge into the digital world, such as the digital marketing companies in Orange County. A marketing campaign designed for regular media won’t necessarily work in digital media, and you have to choose carefully what kind of platforms to use and the outcome that you want to obtain from it. Digital media is harder to control than any other media, things can go viral too fast and while this is good if your message is right, it can go very wrong too.