Is your website mobile-friendly?
No matter where you operate your business, what type of business you run, or whether you’re a small business, a sole trader, or a large company, your website is critical to your success. It also has to be mobile-friendly; otherwise, it will be impossible for you to compete with others in your industry and niche.
Every business needs a mobile-friendly website.
KEY INSIGHTS
- Every business needs a fast, responsive, user-friendly and mobile-optimised website to compete, regardless of your industry, business size, or type.
- The majority of web searches are now conducted on mobile devices, and you’ll reach and impress a wider audience with a mobile-friendly site – especially for local searches. Furthermore, mobile optimization is crucial for SEO.
- Orange County digital marketing agency Twelve12 is here to help with website design and development services, SEO, and much more.
While your website plays an essential role in your branding strategy and digital marketing efforts, it must primarily cater to the needs and expectations of your customers and your prospects. This means, among many other features, ensuring your website loads and works seamlessly across devices – desktops, laptops, tablets, iPads, and, perhaps most importantly, both Android and iOS smartphones of all brands, models, and sizes.
Consider:
- Almost everyone now has a smartphone with them, within arm’s reach, 24/7.
- The average person spends more than 3 hours on their phone every day – this skyrockets to almost 6 hours for millennials and Gen Z[1].
- The average person checks their phone almost 60 times daily.
- More than 60% of internet traffic now comes from mobile devices[2].
- Almost 80% of smartphone users have shopped online directly from their mobile device[3].
Is your website up to the challenge?
Or is it doing your business more harm than good?
Is My Website Hurting My Business?
Your website works for you 24/7. Is it performing in terms of being welcoming, functional, and pleasing to use, no matter where it’s visited, and from whatever device?
When customers experience issues with your website, especially on their mobile device, this is frustrating for them and a big problem for your business. Mobile optimization of your website might be even more crucial if you’re a small or local business and rely on “nearby” searches to bring in traffic.
Your website is not optimized for mobile if:
- The site looks “off” or doesn’t load properly
- The site does not load quickly and seamlessly
- Text appears tiny or otherwise difficult to read
- Images are squished or fail to render
- Parts of the web page are missing or covered up by disruptive pop-ups
- Buttons are impossible to tap/”click”
A mobile-friendly approach to website design helps you to:
- Improve your SEO results and Google rankings
- Reach more customers and prospects where they are
- Future-proof the online experience you offer
- Deliver a smooth, seamless user experience online
- Prioritize essential functionality and content for a focused website approach
Benefits of Mobile-Optimization for Your Local Business
- Enable convenient shopping on the go
- Easy readability
- Reduce visual strain
- Minimize cognitive load with improved scannability
- Get found nearby for local searches
- Easily integrate with social media
- Encourage repeat business and positive referrals
Improve Your Website at Twelve12
Twelve12 is your leading choice for a local Orange County branding, online marketing, and design agency. Among our plethora of services and solutions, we offer expert website design and development services and strategic SEO campaigns. We can help you optimise and improve your website (or build your website from scratch) to meet the needs of a growing and evolving online world and meet the expectations of today’s shoppers and smartphone users.
Give us a call now!
[1] https://www.boostability.com/content/why-your-small-business-website-needs-to-go-mobile-first/
[2] https://explodingtopics.com/blog/mobile-internet-traffic
[3] https://marketeam.com.au/resources/articles/web-design/why-every-brisbane-business-needs-a-mobile-friendly-website/