Does your brand need a more compelling way to communicate, persuade, and build trust?
From explaining what your company does to boosting leads, increasing website conversions, and building trust and loyalty, investing in video marketing offers major opportunities for you to grow, and it helps your brand and business thrive.
KEY INSIGHTS
- Video is universally popular as it is the easiest form of content to consume and is also easy to remember.
- Brands can exploit the power of video to inform, entertain, inspire, motivate, and engage audiences in the form of how-tos, product demonstrations, showcases, behind-the-scenes, commercials, testimonials, social media clips and reels, and much more.
- Twelve12 Marketing Agency in Orange County offers Hollywood-standard video production services suited to everyone from small businesses to large companies.
Your website’s written content, blog, email marketing, social media posts, and guest posts all play extremely important roles in educating customers and maintaining client contact, but there is another viable and valuable content format you might consider adding to the mix: videos.
Videos are easier to make and share than ever before, and whether you DIY or hire a video production agency for a polished, professional outcome, they offer a great way to distinguish your brand.
10 Common Questions Business Owners Ask
- How do I tell my company’s story better?
- How do I build brand awareness online?
- How can I increase website conversions?
- How can I demonstrate my service?
- How do I promote a new product?
- How can I shorten the sales cycle?
- What should I post on social media?
- How do I increase social media engagement
- How can I showcase customer success stories?
- How do I build authority in my industry?
Video may be the answer.
Video marketing is a high-value strategy that can drive tangible growth by encouraging conversions, accelerating sales, and building trust (which, in turn, boosts loyalty). It leverages videos to entertain, educate, and engage audiences to achieve your business goals.
Core Benefits of Video Marketing
Video is the simplest way to absorb information, as most people are visual learners. The human brain identifies, analyses, and reacts to images within just a few milliseconds, and these visuals remain in long-term memory. Combine the visual and audio aspects of videos to evoke an emotional response that resonates with them.
Videos clearly represent a compelling way for audiences to consume your content (as opposed to reading it, which requires greater effort on the part of the audience; fewer than 30% of people (at most) have a strong preference for absorbing information by reading text).
Most audiences watch videos to learn about services or products they’re considering. Studies also show that the average person in the USA spends 17 hours per week watching videos online.
Why Add Video to Your Marketing?
Videos can:
- Extend your reach
- Build brand awareness
- Engage your audience
- Inform your audience
- Entertain, inspire, and motivate your audience
- Enhance SEO and website ranks
- Improve search visibility and lead generation
- Boost sales and conversions
- Add variety to your marketing strategy
- Answer common customer questions
- Support your social media marketing strategy
- Build long-term trust and brand authority
- Maximize ROI by repurposing content
- Exploit the power of AI
Video can be leveraged across multiple marketing channels: on your landing pages, as long-form YouTube content, as short-form social media clips, for ads, converted to audio for a podcast, or transcribed for a blog.
Twelve12 Orange County Video Production Services
Among our plethora of marketing and branding services, Twelve12 offers superior professional video production services. With skill, insight, technical tools, and expertise, we create Hollywood-standard videos to help you achieve your commercial and/or corporate goals.
Get in touch with us today to understand more about our offering and why partnering with us for your marketing needs is such a fantastic way forward for your business.
