Are you being outranked by your competitors – even if they are newer businesses?
This is an extremely frustrating and upsetting issue a lot of business owners face, and there can be various reasons why other and even newer businesses outrank yours online. You need to understand why they might be outperforming you in search results and hire the right online marketing firm to help you with the ideal SEO strategy to improve your ranks and achieve greater visibility, website visits, and conversions.
KEY INSIGHTS
- There are numerous reasons why your competitors may be outranking you in search engine results pages (SERPs), from the quality of inbound and outbound links on your website to more effective keyword targeting, landing page URL link profiles, onsite content quality, established brand authority, volume and quality of reviews, and much more.
- The best and most effective, cost-efficient way to take back control, compete, and succeed online is to hire an expert, experienced SEO specialist provider to perform an ongoing, comprehensive onsite and offsite SEO campaign.
- The right SEO provider will take a proactive approach to your campaign, report frequently (ideally on a weekly basis), and tweak their approach as needed to optimize your results and pivot as needed when the Google algorithm is updated.
- Top Orange County online marketing firm Twelve12 offers highly effective, comprehensive SEO and associated services to help your search engine ranks rise and beat your competitors in terms of visibility online. Our dedicated SEO specialist has an unparalleled level of experience and insight to help achieve the results you seek.
Possible Reasons You’re Being Outranked
- Their written content is of higher quality and relevance. Websites with adequate textual content that is relevant, keyword-rich (but not stuffed), well-written, and human-generated will always perform better in SERPs. It must align with search intent and meet the needs of both human users and the algorithm.
- They have better technical SEO and user experience (UX). Websites that rank better are designed better and with highly functioning technical SEO elements, including schema markup, loading time, seamless navigation, and mobile optimization.
- Their keyword targeting is spot on. You need in-depth, expert keyword research and careful selection of your keyword targets that best suit your business and your audience. You must also consider location-based keywords and competition for terms, and apply these to your content marketing strategy.
- They have more genuine, favourable online reviews. These provide social proof, and the Google algorithm factors these in its ranking decisions. They must be authentic, human-generated, and each produced from a unique IP.
- Their backlinks are more authoritative. Relevant backlinks to high-authority websites are favoured by search engines.
- Their brand recognition is better. This is a cumulative effect of a strong, active social media presence, reviews, investment in SEO/digital marketing, and a dynamic website.
- Their Google Business Profile is optimized. This is especially important for local businesses and is a large part of the focus of Local SEO.
Other factors that influence ranks include URL link profiles, click-through rates, business name relevance, and more.
What Can You Do To Fix It?
- Undergo an SEO audit of your website.
- Conduct a competitor analysis.
- Revisit, analyse, and tweak your target keywords.
- Improve your on-page SEO.
- Optimize your website, making technical SEO improvements.
- Optimize, refresh, and improve your website’s home and landing page
- Enhance the UX of your website.
- Create an onsite blog and publish a new post (relevant, high-value articles of at least 500 words) at least once per month.
- Update your Google Business Profile.
- Update product titles, descriptions, and images (ecommerce websites)
- Be active on social media – choose platforms that resonate with your target audience.
X – DO NOT spam
X – DO NOT use AI-generated written content
SEO is never an exact or guaranteed entity, and it’s normal for ranks to be fluid to an extent. If, however, your website is consistently ranking below those of your competitors, it is frustrating. But SEO is not a waste of time! Pausing or halting your SEO strategy can be extremely detrimental to your performance in search engine ranks – and results have a cumulative effect that lasts (unlike PPC or Paid Ads).
It’s about partnering with an SEO specialist who you can trust: who has the tools, techniques, focus, expertise, and commitment to actively work on your behalf, consistently and with transparency and integrity.
Your role is to listen to their advice, recommendations, and enable the changes to your website that they recommend for your highest ROI.
Rank Your Website Online With Twelve12
Our top Orange County online marketing firm offers a varied catalog of digital marketing services, not least of which is effective, comprehensive search engine optimization (SEO). Conducted by our dedicated SEO specialist, we tailor our campaigns to suit your business and get you ranking for the most appropriate and competitive search terms for your unique business.
Get yourself found by your target audience when and where they’re looking for the solutions you offer: increase your visibility online, rank higher than your competitors, and provide a better online experience to help satisfy your audience and encourage click-throughs and conversions.
Contact us today to have a chat about our SEO solutions and how they can be game-changer for your business.